8 Tips to Write Killer Engaging Content
Everybody says that being a writer or blogger, you have to create engaging content – that is you have to write killer engaging content that helps you build a relationship with the audience.
What are the features and characteristics for writing engaging content?
What are the rules that you should follow, as a web content writer, to come up with content that is engaging?
There are certain words that trigger certain emotions. These power words are so powerful that you can establish a very strong relationship with the readers.
The idea is to have a better knowledge of these power words and how and when to use them to develop a strong emotional link with the readers.
Some of the commonly used power words are:
- You, your
- Discover, find out
- Dirty tricks, top tricks, best tips
- Beware, stop, warning
- Reveal, unveil, unleash
- Truth, fact
- Real story
- Hidden secrets
When using power words, you need to make sure that the content isn’t just filled with these words instead it must be based on factual information.
You must have figured it out that most of the bloggers stick to short paragraphs and even shorter sentences.
The general rule of thumb is to have 3 to 5 sentences in every paragraph. Every sentence should have 3 to 15 words.
When you write short sentences and short paragraphs, it just doesn’t help readers to read easily but at the same time, short paragraphs convey the message in a better way.
So you should ideally learn how to summarize and how to drop words. The article should make sense. It should deliver the message. And at the same time, it must be easy-to-understand.
The more simple language and words you use, more people will be able to read and understand your content.
Majority of the people on the internet aren’t language experts neither every one of them hold a college degree. In order to target a wide range of people including non-natives, you need to keep the language and sentence structure as simple as possible.
If readers have to find the meaning of a word in every sentence, they will potentially lose interest, and this is the point where you lose connection with your readers.
Use of Headings
Use headings and sub-headings not for search engines instead to make things easy for the readers.
People don’t have the time to read every word instead they just skim through the copy. If you have used headings and sub-headings, a reader who is skimming will get the idea easily.
Besides, headings help readers find the piece of information they are looking for. They can quickly move to the information they are interested in.
Headings and sub-headings should be descriptive so that anyone who is skimming the content can understand what this heading is about. Ambiguous headings are not recommended at all.
Use Facts and Quotes
Using facts and figures in your content copy is very useful to write killer engaging content. Content that uses data from surveys, reports and research is always reliable than your own opinions and rough estimates.
The idea is to let readers know that you know what you are writing about. You need to prove yourself as an expert on the topic, even if you are not.
Using quotes from famous people in the article body has been found to do wonders. The idea is to integrate and link quotes in the article so as to increase its effectiveness.
Tell the Story
No matter what you are writing about, always try to create a story out of it.
Nobody remember facts and hard data rather people remember stories. So your job, being a content writer, is to convert facts, quotes and the message into an interesting story that people remember as well as feel joy in reading.
I know this is a hard thing to do because you just cannot create stories from every topic – but who said writing engaging content is easy?
A Brief Summary
At the start of your article, especially the longer ones, write a brief story or the headings or the main points of the entire article. This is something similar to table of contents but in an informal way.
The idea is to let readers know what to expect from the article and what they will read ahead.
This is great at developing the interest of the readers. At the same time, it gives them the option to move directly to the part of their interest.
Last but not the least, when we talk of how to write killer engaging content, there is nothing more important than the word “you”.
“You” is such a magical word. It is the single most significant power word that develops a link with every single reader. It involves the readers.
It tells them that this is about “them” not about the author.
Instead of using words like we, they, us, him or her, if you use “you”, you will see a significant increase in user engagement.
Yannick van den Bos
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