Hey guys, it’s been a while since my last post as I’ve been working on some awesome projects which are beginning to take off, so stay tuned. In the mean time I’ve received quite a few messages from visitors wondering why I haven’t been posting and it made me realise something very important – Consistency is vital when blogging!
I thought it would be appropriate to address this topic as I plan on posting a lot more regular from here on out, so I’ve been looking at why consistency is so important! And here is my conclusion –
No. 1 – Traffic Flow
When you drive traffic to your blog your visitors will hopefully be engaged and responsive to your posts, once you have the ball rolling you want to keep that flow of traffic coming and that is called momentum. If those same visitors come back and see nothing new there is nothing for them to engage with and they will keep their visits to your blog less frequent resulting in a decrease in regular traffic.
No. 2 – Building a Community
Building a loyal following is vital for many reasons, the main being content syndication! By posting regular, the frequent visitors you have will be more inclined to share your content which will lead to further exposure. If you stop the flow of valuable content you may lose that loyal following and decrease your blog community resulting in a decline in Social proof and further exposure!
No. 3 – Personal Branding
At all times your personal brand is being marked by visitors. What does this mean? Your personal brand is not just your blogs visual aspects, your name and niche! Your brand is you as a person and your reputation. If you post once a month, you may find yourself with a reputation of being a lazy value adder which will be linked to your personal brand and that’s how you will be perceived by others. Build a reputation of adding value to the community and others on a regular basis and your personal brand will portray you as someone of consistent value who wants to spread their message as often as possible and change lives!
So lesson learned guys, although I have been working on some other projects which will also benefit others in the long term, I have remembered my responsibility to add value to your lives through my blog and plan to take that responsibility to a new level.
Hope this post helps you to take responsibility of your own followers, share if you found value and leave your feedback as we need to catch up!
Til next time…
Yannick van den Bos
P.S. Show some Tweet love and get the ball rolling again!